Creative copywriter, BT
Creating multi-platform copy concepts for BT’s B2B and B2C divisions.
I worked closely with BT’s creative team to produce short-form copy for both below and above-the-line ads. Additionally, I developed video scripts, conversion-driven emails and content for internal communications.
Fundraising and charity campaigns copywriter, Action4Youth
Raising awareness and telling the Action4Youth story.
I produced copy for a range of A4Y digital and print assets (web, newsletters, brochures, blogs) and took ownership of A4Y’s socials (Instagram, Facebook, LinkedIn and Twitter) to drive engagement and donations. I developed a content plan and calendar as well as creating the social content itself.
‘Emily has been amazing for our charity. Her friendly, approachable style and passion for creating good content shone through and enabled us to highlight the breadth of work we do. Emily is an absolute pleasure to work with. Always full of ideas, talented and delivers. I thoroughly recommend!’ - Claire Hawkes, Action4Youth
Website copywriter and localisation consultant, Visit Kaga
Destination marketing and promotional web copywriting for Visit Kaga (Japan).
Commissioned by the local government, I worked with a Japanese creative agency to develop a website promoting Kaga to the international market.
The project included producing optimised web copy and a series of in-depth articles on cultural practices, food and specific destinations. Additionally, I provided localisation help.
‘Emily is an excellent writer. We worked with Emily for over 6 months developing a website. She was indispensable to our project, not only in terms of writing but also for her advice on the site's development. All team members and the client were really pleased with her articles.’ - Maiko Kageshima, Artex Inc
Travel brochure copywriter, Ishikawa Tourist Board
A travel brochure encouraging road trips in Ishikawa as part of a wider campaign to promote the region globally.
I produced the descriptive copy for the multiple destinations and offerings, and proofed all the translated information.
Blog article writer, TAMLO
Regular blog articles for Japanese/British marketing and localisation agency, TAMLO.
Topics cover everything from how to localise content to remote work structures and cultural barriers at work.
‘Emily interviewed me for our website. Although self-promotion makes me feel a little queasy, her professionalism eased it completely and the article shows her talent as a writer. If you need a journalist, copywriter or editor, look no further than Emily. She has never ending enthusiasm and creativity; simply a joy to work with.’ - James Lovell, TAMLO
Website copywriter, Keltie & Clark
Web and SEO copywriting for British garden designers, Keltie & Clark.
I worked closely with designers to produce an impactful site that showcased the brand’s work and ethos and made strategic use of keywords to improve rankings.
Brand mission statement, Envero Jewelry
Brand values and mission statement (and subsequent web copy) for ethical Tokyo/New York-based fine jewellery brand.
‘Emily helped us put together a brand overview message. The communication was smooth, quick responses, easy to work with and we were able to achieve exactly what we were looking for! We would like to continue to work with Emily on any future projects.’ - Aiko Katayama, Envero Jewellery
Roundup article, GaijinPot
GaijinPot is a digital magazine and resource aimed at expats in Japan. I was commissioned to write an article on Japanese beauty products.
Destination marketing, UIGI Kanazawa
A series of promotional articles on Kanazawa city (Japan) for travel organisation, UIGI Kanazawa as part of a proposal to the Taiwanese tourist board.